Paul Rand
American · 1914–1996
Graphic designer who created iconic logos for IBM, UPS, and ABC. His work established the principles of modern American graphic design.
Wikipedia ↗“Don't try to be original, just try to be good.”
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A Designer's Art ↗ (1985)
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
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Design, Form, and Chaos ↗ (1993)
“Design is the silent ambassador of your brand.”
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